Kaup seed and fertilizer

For Kaup Seed & Fertilizer, the refresh wasn’t about chasing trends, it was about creating a visual identity as precise and intentional as the work they do in the field.

We created a brand system that enhances clarity and confidence at every touchpoint. Clean layouts, precise typography, and a bold color palette showcase the professionalism and innovative expertise in their agronomy field.

The standout? A custom topographic pattern inspired by grid soil sampling — a nod to their profit zone strategy and precision ag services. It's more than a graphic — it’s a visual language that shows they don’t just sell seed and fertilizer… they map success, acre by acre.

Thank You!