About project

Refreshing a legacy without rewriting it.

When we partnered with Kaup Forage & Turf on their brand refresh, the goal was clear: evolve, not erase.

To make it stick, we created a full brand guide to steer visuals and messaging, ensuring every touchpoint feels consistent and intentional. Our favorite detail? A custom seed pattern that visually represents their mix expertise. Showing they’re not just in the seed business, they’re in the custom solution business.