Legacy Lives on Campaign

Highmark Auctions, a Nebraska-based auction house with deep family roots, partnered with XPM to modernize their brand presence while honoring their legacy. Over a 6-month campaign, we focused on growing their Facebook reach, strengthening brand recognition, and positioning the business as both authentic and trustworthy in today’s digital landscape.

To highlight authenticity, we showcased three generations of family legacy by:

• Incorporating Ben’s grandmother’s handwriting for a nostalgic touch.
• Using archival photos from the 1970s through today.
• Creating visuals that blended heritage with modern storytelling.

The campaign elevated Highmark Auctions’ Facebook presence and brand recognition, positioning Ben as a modern leader of a trusted family tradition. Our storytelling approach resonated with audiences, deepening both emotional connection and digital reach.

"The campaign really worked for us. We picked up more followers on Facebook, people started recognizing me around town, and the phone was ringing more. It helped put Highmark Auctions out there in a way that felt true to who we are." - Ben Wolken

Thank You!